Описание
“He's a genius, man. It's like catching Michael Jackson before he actually hit wax. It's that kind of talent.” Strong words, words more likely attributable to an overzealous blogger than one of the game's rising impresarios. But Mr. Collipark, known best for his irrepressible production behind the Ying Yang Twins, uses those very superlatives in describing Atlanta-based phenom Soulja Boy. Skeptical? Consider this: at an age normally reserved for acne remedies and orthodonture, Soulja Boy signed to the inimitable roster at Interscope Records. So how did this 16-year-old rapper/producer go from irritating teachers at South Panola High School in Batesville, Mississippi to inking deals in Jimmy Iovine's plush office? Let's fill in some gaps.
Soulja Boy, born DeAndre Cortez Way in Chicago, moved to Atlanta at age 6. A-town, today the boiling cauldron of musical creativity, had begun to seriously bubble by the mid-90s. Artists like OutKast, Usher, Jermaine Dupri, and Goodie Mob were rising from local heavyweights into national sensations, shoving the South inexorably into prominence.
A young Soulja, taking cues from his surroundings, mustered his fledgling foray into music alongside then-partner, Young Kwon: “ He was the one who taught me how to make beats and record; he recorded the first songs I ever did,” Soulja reveals. “He taught me what he knew about snap beats in the studio in his house.” His appetite whetted, Soulja began to hone his production chops. But while his time was abundant, resources were not. “I didn't like growing up, we grew up poor,” Soulja admits. “When I was staying with my Momma, it was me and my little brother. We didn't have much money. I ain't have nothing to do, just go to school. I used to be real smart, a straight A student. But music affected my grades, I ain't gonna lie.”
Ironically, it was Soulja's subsequent departure from Atlanta that prompted the next step in his musical march. While in 8th grade, he moved to nearby Mississippi with his father. “I moved with my daddy because he had a little money, he could provide more for me,” Soulja notes. “That's where I got access to a computer. When I went to Mississippi, I had to adjust to what was going on. But it was really a blessing in disguise, because if I would've never moved to Mississippi I wouldn't be where I'm at today. I wouldn't have had access to no computer, no internet, no camera to film my dancing. I took the hood to where the money was at. If I didn't have no money behind it, nobody would've ever known about it.”
By “it,” he means the grass-roots groundswell he created via the internet. Soulja collaborated with classmate and co-conspirator Arab to form the duo The 30/30 Boys. The pair cooked up jocular songs and beamed them out over the web. “First we uploaded songs to SoundClick, where people can comment on your songs, rate them, and download them,” Soulja explains. “We were getting good responses, so I set up my website, www.souljaboytellem.com to help push my name.” Having opened this new portal --and alongside manager Michael Sykes, a.k.a Miami Mike-- Soulja was able to display his full palate of attributes. “I don't think it's just the music, I think it's me that people like,” he asserts. “My personality come through, and my style. I think somebody who just hears my music and doesn't know me won't like me as much as somebody who's seen me perform. That's Soulja boy, that's that dude. You gonna be like that, ‘Dang, I wanna be like that dude right there.'”
At first glance, such a statement seems more a measure of Soulja Boy's age than his credibility. But upon further inspection, this claim shows Soulja's head to be level, rather than big. In fact, old ally Arab remains a close friend, and his current tour hypeman. And Mr. Collipark, who via his Collipark Music imprint brought Soulja Boy to Interscope's attention, echoes the sentiment. “To an adult who doesn't knaw what